Each story yields insights.

Insights are principles gleaned from stories. General learnings.


Consider the stories about Muzia.  Each story yields insights.


Venue owners that book an ongoing bill of regular and new bands find it useful to have a centralized catalog of available artists.

Convenient to be able to contact the artists directly from the platform.

Venue owners might promote Muzia, encouraging their regular artists to join.


The average person is not skilled in finding music artists.

Googling for artists yields little information.

Communicating needs with an agency is cumbersome and time consuming.

A catalog of local artists extends an inexperienced individual’s reach.

Videos and music samples provide confidence regarding one’s choice. 


Artists would rather focus on their music than on promotion.

Artists would like a central place online where they can gain exposure and be matched with parties interested to hire them.

Artists can build reputation and increase business over time as hiring parties leave ratings and reviews.


Note that Insights are not Stories.  Insights are factual statements about the world.  Upon reading stories, insights naturally follow.  But in the absense of stories, these statements would be ungrounded and uncertain, seeming to arise from nowhere, their veracity hazy.  In this we see that general statements about the world don’t stand alone.  Stories are the purveyors of evidence that supports these general insights.

Insights tells us what to conclude from stories.  How the world works, what people seek, what are the results of actions, what are the impediments.  Insights assess from stories what functions well or poorly, what benefits are realized, what could be addressed that could produce different outcomes.