Setting
The story is about the Harpy. The Harpy feels familiar. We imagine from our experiences something like a cozy venue with a lively personality.
The local bar The Harpy features live music each night of the week, often 2 or 3 bands in a night. Often The Harpy struggles to find enough decent artists to fill the bill on particular evenings. Relying on word of mouth in the community and networking to attract artists is unpredictable and time consuming. Furthermore the Harpie might miss out on new or alternative possibilities from outside the community.
Most of us have been to bars like the Harpy. Tables, chairs, drinks, servers, a bartender. A space for the bands to play. Patrons being social, enjoying the music.
Issue
The Harpy has an issue. Fill the calendar each week.The local bar The Harpy features live music each night of the week, often 2 or 3 bands in a night. Often The Harpy struggles to find enough decent artists to fill the bill on particular evenings. Relying on word of mouth in the community and networking to attract artists is unpredictable and time consuming. Furthermore the Harpie might miss out on new or alternative possibilities from outside the community.The Harpy needs artists, an ongoing difficulty.
State
The Harpy’s current process is inefficient. Results are not ideal.
The local bar The Harpy features live music each night of the week, often 2 or 3 bands in a night. Often The Harpy struggles to find enough decent artists to fill the bill on particular evenings. Relying on word of mouth in the community and networking to attract artists is unpredictable and time consuming. Furthermore the Harpie might miss out on new or alternative possibilities from outside the community.
The Harpy feels the shortcomings of its current routines. Staff wastes time searching and fret over the unpredictability and the lost opportunities.
Acquisition
An artist had introduced Muzia to The Harpy. Shared from the community.
A band told The Harpy about Muzia, a website featuring local artists looking for gigs. Harpy staff browsed profiles and music samples from the listings and wrote to a few prospective bands. Results were good, and Muzia became a regular destination for Harpy staff when arranging the schedule. Was so convenient to view artists in a central listing that The Harpy even encouraged their regular bands to sign up as well.
The resolution often begins with an encounter. Here a member of the The Harpy’s community directs them to check out Muzia.
Action
Harpy staff took action. Browsing and listening.
A band told The Harpy about Muzia, a website featuring local artists looking for gigs. Harpy staff browsed profiles and music samples from the listings and wrote to a few prospective bands. Results were good, and Muzia became a regular destination for Harpy staff when arranging the schedule. Was so convenient to view artists in a central listing that The Harpy even encouraged their regular bands to sign up as well.
Change begins with action. Harpy staff checked out bands from Muzia and contacted to a few prospects.
Benefit
Harpy benefited from Muzia. Adopted for regular use.
A band told The Harpy about Muzia, a website featuring local artists looking for gigs. Harpy staff browsed profiles and music samples from the listings and wrote to a few prospective bands. Results were good, and Muzia became a regular destination for Harpy staff when arranging the schedule. Was so convenient to view artists in a central listing that The Harpy even encouraged their regular bands to sign up as well.
Using Muzia benefited The Harpy, helping to find and contact promising new artists. Worked well, so the Harpy made Muzia a part of their routine.
Bonus
Organization was a bonus. Promoted to others.
A band told The Harpy about Muzia, a website featuring local artists looking for gigs. Harpy staff browsed profiles and music samples from the listings and wrote to a few prospective bands. Results were good, and Muzia became a regular destination for Harpy staff when arranging the schedule. Was so convenient to view artists in a central listing that The Harpy even encouraged their regular bands to sign up as well.
Muzia’s organization helped the Harpy to plan and coordinate the calendar enough that they recruited others for Muzia.