Situation
Alex is a social fellow who loves his hipster lifestyle of counter-culture and progressive politics. He is an icon in the local alternative art and indie-rock scene, hangs out with retro attired friends, engages always in witty banter. For income, Alex works as a barista in a trendy coffee house where many of his friends visit, which is cool, but the pay is not great, and it offers limited opportunities for creativity.
Vision
In his spare time, Alex begins making a Hipster Culture show on Youtube. Alex films the local scene with his phone, checking out events, talking with people. The humor and wit make the show popular and build a decent following. Alex starts earning enough from his channel to pay friends to help produce more varied content…
Insights
Experts can monetize their knowledge and interests through creating content and sharing online.
A popular show online can potentially generate sufficient income to compensate creators.
Alex’s story helps us understand how an expert in a subject they enjoy might share it with the world through Youtube and earn income at the same time.
Finally let’s consider the story of an acting school struggling to grow its business.